About CRVA

The Charlotte Regional Visitors Authority (CRVA) is a division of the City of Charlotte that leads in destination development, marketing and venue management expertise. Brands supported by the CRVA include the Charlotte Convention Center, Time Warner Cable Arena, Bojangles’ Coliseum, Ovens Auditorium, NASCAR Hall of Fame, Charlotte Regional Film Commission and Visit Charlotte in conjunction with the region’s destination marketing brand, ‘Charlotte’s got a lot.’

The CRVA is funded via local hotel and motel occupancy taxes and a 1% prepared food and beverage tax as well as the revenue created by each of its brand divisions.

Our Vision

Charlotte will be recognized as a leading destination, delivering experiences that uniquely enrich the lives of our visitors and community.

Our Mission

The purpose of the CRVA is to lead the effort in maximizing the region’s economic potential through visitor spending, creating jobs and opportunities for our community. Our valued employees achieve this through leadership in destination asset development, marketing and venue management expertise.