Why It Matters

Visitor spending makes it possible. Look around the Charlotte community. Without the economic activity that visitor spending generates, we wouldn’t have been able to create some of the city’s most defining assets – BB&T Ballpark, the renovations at Bank of America Stadium, the Westin Charlotte, Charlotte Convention Center, Levine Center for the Arts, NASCAR Hall of Fame and more. We know that our destination asset development, sales & marketing and venue management expertise are the key ingredients that help to make our organization successful. But more importantly, they make our community a better place.